Tag: Marketing

Some techniques applied to the for-profit world can have a major impact on not-for-profit organizations and improve their effectiveness, provided ...

The new Procter & Gamble/Gillette advert “The best men can be” concerning "toxic masculinity" itself proved toxic for some. Piers ...

Nike’s announcement that it was going to include former San Francisco 49ers quarterback Colin Kaepernick for its 30th anniversary advertising ...

While most of us enjoy a few cookies for dessert, there is another type of cookie we deal with on ...

- Exploring the effects of direct to consumer advertisements of pharmaceuticals - Part II: Direct to consumer pharmaceutical advertisement in ...

Part I: Direct to consumer pharmaceutical advertisement in United States: History and regulatory landscape The one-minute advertisement which depicts a ...

In addition to a strong pedigree in communications, non-profits and education, Ian Temple, founder of Soundfly, is also a successful ...

“That seems like fun,” I thought when I heard about Snapchat for the first time. I had seen many app logos ...

Healthy, nutritious food is an integral part of our well-being and helps us to be both physically and mentally fit ...

By now everyone has heard of the Volkswagen scandal. Volkswagen admitted on the 18th of September that in the US ...

A sports marketing veteran of more than 20 years, Howard is the founder of Sports and Social Change, a sports ...

Recently, we reached out to Tero Isokauppila, Co-founder and President of FourSigmaFoods, the American company founded by Finnish guys. They are on ...