More than 10 years’ experience in conducting behavioural design studies, measurably nudging consumers towards better, greener and safer decision-making in global markets. Sille is the developer of the Krukow methodology for piloting and developing nudge solutions – a methodology that generates substantial business results on top of enabling great decision-making. She has substantial knowledge within the field of applied behavioural science, nudging, impact on and effective communication towards consumers and has been executing projects across sectors and industries on a global scale. She acts as a spokesperson and trusted advisor on CSR and sustainability related and global agendas.
This article is part of an editorial collaboration with BCorporation. The BCorp Series can be found here. The original
Climate change is the single greatest challenge humanity has ever faced, threatening water and food security, health