Keli: Cycling clothing done the sustainable way
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In the modern world it is important that we know where our clothes are coming from and that we can stand 100% behind the products we choose to purchase. When branding becomes more fundamental to consumers than company values, often corners can
The Surge of the New Sport Fans: A Key For the Future
Digitization is now part of our everyday life. It’s everywhere and it’s impacting every individual in numerous ways. With the rise of new technologies and the supremacy of social networks, no industry and no customer is left outside of the
How Business Analytics is Disrupting the Sports Industry
There are two types of analytics within the sports industry. The first one – sports analytics – was created in the 1970’s by Bill James who was first to use statistics in baseball. Michael Lewis then popularized it thanks to