The 17 Sustainable Development Goals adopted in 2015 by the United Nations member states are a call to action to leave no one behind in the face of global challenges that threaten our planet and societies.

From poverty and hunger to climate and social justice, the SDGs touch on issues that require companies to rethink their approaches to value generation. In this context, B Lab is working with the UN Global Compact to develop a tool for launch in 2020 to help companies chart their next decade of progress on the SDGs. Learn more about this new development here.

In the second of a series of insights on the SDGs and how they can guide and inspire Certified B Corporations and other businesses, B the Change contacted Kotsanai “Kaye” Matereke, chief operations officer of SOKO. The women-owned B Corp works with Kenyan artisans to sustainably create and market handmade fashion accessories.

SOKO works with its network of artisans to build their businesses, improve their production capacity, and sustainably increase their income. The B Corp creates a “virtual factory” through its artisan app that helps artisans track orders, payments and deliveries.

Read on for Matereke’s thoughts on how SOKO and other companies can contribute to the SDGs.

Let’s start at the highest level. What do you think is most valuable about the Sustainable Development Goals?

The SDGs are a universal language that gives perspective and direction and creates empathy for all stakeholders. This empathy helps us to build solutions that are relevant, timely and measurable.

SOKO artisans use locally sourced and eco-friendly materials whenever possible, such as recycled brass and reclaimed cow horn and bone.

2030 is only a decade away. Where do you think action needs to focus in order to get there?

To achieve the 2030 agenda, businesses need to be more intentional about creating awareness that will cascade to the grassroots. As in all cases, a larger collective effort increases the probability of long-term success.