Jo is a PhD student in the Social Decision Lab at the University of Sussex. Jo's PhD research with Dr. Dan Campbell-Meiklejohn uses techniques from neuroscience and physiology to understand why people donate to charities and patterns in how they give, ultimately to encourage giving. This combines Jo’s strong background in psychology and neuroscience with her experience as a fundraiser for various organisations and causes. Her Economic and Social Research Council funded scholarship included an MSc in Cognitive Neuroscience which followed a BSc in Psychology. Jo is also the author of ‘The Charitable Brain’ blog.