Started to go plastic free to highlight how to live a zero-waste lifestyle and good alternatives to favourite things. It aims to awake awareness about the plastic in our ocean in collaboration with the Icelandic Environment association Landvernd who’s role is to safeguard Icelandic nature. We will be donating all profit from the sale of Dimmblá’s necklaces to Landvernd in April to support the cause.

Here’s how we started it.
Kicking off on the 1st of February, I will be going plastic free for 30 days. But I won’t be going it alone. Meet my new Icelandic friend @eddahamar. We’ve actually never met, but we skyped a couple of days ago because we both work in sustainable fashion. We’re both shocked by the amount of plastics in our day-to-day lives so this challenge is an experiment to see if it’s possible to live plastic-free. The rules are simple; don’t buy or consume anything that’s packaged in plastic.

Edda lives in Brisbane, Australia. I live in Reykjavík, Iceland. We’re 16,000kms apart. To keep us motivated throughout the month (and because we love a bit of friendly competition), we’ve decided to up the stakes.

This is an #IcelandVsAustralia challenge.

A #plasticpenalty will be issued for each item of plastic we use and will result in a dare (to be filmed and shared on social). It’s going to be a fun ride!

Follow our progress via our insta stories: https://www.instagram.com/heidrunosks/

https://www.instagram.com/eddahamar/