Impakter
  • Environment
    • Biodiversity
    • Climate Change
    • Circular Economy
    • Energy
  • FINANCE
    • ESG News
    • Sustainable Finance
    • Business
  • TECH
    • Start-up
    • AI & Machine Learning
    • Green Tech
  • Industry News
    • Entertainment
    • Food and Agriculture
    • Health
    • Politics & Foreign Affairs
    • Philanthropy
    • Science
    • Sport
  • Editorial Series
    • SDGs Series
    • Shape Your Future
    • Sustainable Cities
      • Copenhagen
      • San Francisco
      • Seattle
      • Sydney
  • About us
    • Company
    • Team
    • Global Leaders
    • Partners
    • Write for Impakter
    • Contact Us
    • Privacy Policy
No Result
View All Result
Impakter logo
No Result
View All Result
The plastic clothing illegally exported by the EU sitting in a landfill in Nairobi

‘Ground Zero of the Fast Fashion World:’ How Kenya Became the Fashion Industry’s Illegal Junkyard

An investigation into the hidden waste of fashion has revealed the EU dumped more than 37 million items of plastic clothing in Kenya in 2021, exposing the ugly truth of how the Global South bears the brunt of Europe’s addiction to fast fashion

Grace StinsonbyGrace Stinson
February 21, 2023
in Environment, Fashion, Health, Politics & Foreign Affairs, Society
0

Imagine this. You’re sorting through some old clothes and find a polyester-blend t-shirt from Zara or H&M that you realise you haven’t worn since last summer. You add it to the “donate” pile and bring the whole pile of clothes to your local donation box.

You pat yourself on the back for taking the time to “recycle” it, rather than tossing it in the bin, and never think about that shirt again. 

After your paths have diverged, that piece of clothing will likely go on to travel between countries and continents, and those polyester fibres may well still be swimming in the sea by the time you are underground.

Fast fashion is destroying the planet.

The volumes of clothes being made and consumed continue to increase.

Sharing, repairing and second-hand must become the new normal.

📹 Nairobi, Kenya – @kevinmcelvaney#DetoxMyFashion pic.twitter.com/oseoYnIJ02

— Greenpeace International (@Greenpeace) April 15, 2022

But how does this happen? How can textiles that are meant to be recycled or donated in Europe end up in landfills across the world?

A recent investigation commissioned and written by the Changing Markets Foundation (CMF), with on-the-ground research carried out by Wildlight and Clean up Kenya, aims to provide an answer. 

Europe’s addiction to fast fashion

In 2021, the EU exported nearly 22.5 million kg of clothing – in the form of more than 112 million individual items – to Kenya. This is only a small fraction of the total amount of clothing thrown away by Europeans each year, which totals 5.8 billion kg or about 11 kg per person.

All the while, the amount of clothing produced worldwide still continues to rise, partly to feed the growing demand for fast fashion across the world and partly thanks to a problem of systemic overproduction within the fashion industry.

This growth is being fuelled by cheap, synthetic fibres like polyester and nylon, which are essentially plastics; in fact, more than two-thirds of clothing is now made of these synthetic, plastic fibres which are impossible to recycle.

Waste from fast fashion is also the largest contributor of microplastics to marine environments; 35% of all microplastics in the ocean originate from synthetic textiles.

As of January 2021, exporting plastic waste that is hard to recycle from the EU to non-OECD countries is banned. Nonetheless, the investigation found that a third of the clothing exported from the EU to Kenya, over 37 million items, contained plastic and was of such low quality that they immediately became waste.

Part of the statement from @ThisIsBetterman, Clean Up Kenya Founder, on release of #Trashion report with @ChangingMarkets which shows how countries in the @EU_Commission are exporting millions of rubbish plastic clothing to Kenya. We have requested for a statement from @UNEP pic.twitter.com/uQ8L4Mr1q6

— Clean Up Kenya (@CLEANUPKENYADAY) February 18, 2023

Germany was the worst offender in the EU, exporting more than 50 million clothing items in 2021, of which over 25 million were waste and almost 17 million were plastic-based fast fashion, closely followed by Poland, which exported more than 12 million plastic-based items in 2021.

What happens to the clothes in Kenya?

Kenya has a thriving second-hand clothing industry that employs millions of people off the back of these exports. These imported second-hand clothes are known as mitumba, a Kiswahili word meaning bale or bundle, because the clothing is typically sold to retailers in bales.

As part of the investigation commissioned by CMF, Betterman Simidi Musasia, founder and patron of Clean Up Kenya, says they “went to the Ground Zero of the fast fashion world to unmask an ugly truth – that the trade of used clothing from Europe is, to a large and growing extent, a trade in hidden waste.”

About 30 to 40% of mitumba has no market value and is actually nothing more than textile waste, of which about two-thirds is typically made of plastic fibres. 

Kenyan retailers of second-hand clothing consider every mitumba purchase a gamble of sorts; they have no idea how much of each bale will be able to be resold, and how much is trash, until after they have opened it and sorted through the items.


Related Articles: Fast Fashion’s Greatest Perpetrators | Ending Plastic Pollution: Talks on the First Global Treaty Begin | Fast Fashion’s Detrimental Effect on the Environment | Why Fixing Is Better Than Replacing

Every day in Kenya, about 150 to 200 tonnes of textile waste – between 60 to 75 truckloads – ends up being dumped, burnt, or sent to overflowing dump sites. Dandora, the largest landfill in East Africa, happens to sit at the edge of Gikomba Market, the bustling heart of the second-hand clothing industry in Nairobi.

Of this, Musasia says that “a large proportion of clothing donated to charity by well-meaning people ends up this way. Why? Because the backbone of the fast fashion industry is plastic, and plastic clothing is essentially junk.”

A landfill in Kenya full of waste from the fast fashion of Europe
In the Photo: Dandora, the largest landfill in Kenya, which sits just outside Gikomba Market on the outskirts of Nairobi, is the final home for much of the waste from fast fashion in the EU. Photo Credit: Wikimedia Commons.

One way or another, a polyester t-shirt can continue to cause harm for years after it’s been “donated.” With no way for it to be recycled, it will most likely end up in a landfill or floating in the ocean as microplastic fibres, contributing to the disappearance of marine ecosystems. 

Even in the most useful iterations of its second life, the t-shirt might be downcycled into rags or used as fuel by poor communities somewhere in the Global South, causing adverse health effects to whomever happens to be within range of the burning plastic. 

CMF’s campaign manager, George Harding-Rolls says: 

“Unless the fashion industry is fundamentally changed, what we have seen in Kenya and around the world will be just the beginning. Recycling companies cannot be allowed to hide behind their empty promises and should be banned from exporting junk clothing.”

Will the EU confront “hidden waste” from the fashion industry?

Although there are EU regulations in place already to restrict international export of plastic waste, the EU parliament voted in January in favour of a proposal to ban the export of all plastic waste to non-OECD countries in an effort to better address the issue.

Currently, only exporting plastic waste that is hazardous or difficult to recycle is banned. 

Whether this will be effective in curbing waste from the fashion industry is unknown but unlikely. Since the plastic waste generated by fast fashion in the EU is already categorised as “difficult to recycle,” the ongoing exportation uncovered by the report is already “illegal” according to the current restrictions. 

Nonetheless, the waste is still being illegally exported, hidden within bales of higher-quality clothing that will be recirculated in Kenya’s second-hand clothing markets. 

However, the EU also unveiled a new textiles strategy last year, which directly targets the problems specific to waste from fast fashion and outlines a vision of the future where “fast fashion is out of fashion:”

“By 2030 textile products placed on the EU market are long-lived and recyclable, to a great extent made of recycled fibres, free of hazardous substances and produced in respect of social rights and the environment. Consumers benefit longer from high quality affordable textiles, fast fashion is out of fashion, and economically profitable re-use and repair services are widely available. In a competitive, resilient and innovative textiles sector, producers take responsibility for their products along the value chain, including when they become waste.” (bolding added) 

Sustainability is the buzzword when it comes to fashion.

Our new EU textiles strategy will help the sector become more sustainable and circular, with the green transition bringing new opportunities.

⬇️ Our #EUDataCrunch highlights why this matters.

— European Commission (@EU_Commission) March 30, 2022

For now, this is one of many steps that must be taken to reduce the impact of fast fashion on the environment and vulnerable communities across the world.

However, as the second round of UN negotiations for an international legally binding agreement to end plastic pollution looms on the horizon – a UN resolution that was adopted last year at the UN Environment Assembly (UNEA-5) in Nairobi, Kenya – perhaps there is also hope that small steps like these will lead to a global end to plastic pollution.

In the meantime, the work to make the EU’s vision true by 2030 can start now; many people have the means to make a deliberate choice about the clothing that they buy, wear, and discard.

However, as long as any one of us is willing to purchase a shirt that will live in a landfill longer than it will in our wardrobes, the problem will persist.


Editor’s Note: The opinions expressed here by the authors are their own, not those of Impakter.com — In the Featured Photo: Dandora, East Africa’s largest landfill, which lies just outside Nairobi, Kenya. Featured Photo Credit: Wikimedia Commons.

Tags: fast fashionmicroplastcsPlastic PollutionPlastic Waste Tradesynthetic clothessynthetic fibers
Previous Post

Will Italy Stop Saving Migrants and Start Punishing Rescuers in the Mediterranean?

Next Post

How Biomimicry Can Solve the Environmental Crisis

Related Posts

plastic diseases
Biodiversity

Plastic Can Now Help Spread Diseases

There has been growing attention to the “Great Pacific Garbage Patch” by those who correctly recognize it as an environmental disaster....

byRichard Seifman - Former World Bank Senior Health Advisor and U.S. Senior Foreign Service Officer
December 8, 2025
New GHG Protocol Structure Plans to Expand Reporting Beyond Scope 1–3
Business

New GHG Protocol Structure Plans to Expand Reporting Beyond Scope 1–3

Today’s ESG Updates GHG Protocol Develops New Multi-Statement Framework: Planned structure separates climate actions from scope 1–3 inventories. G20 Experts...

byLuis Guillermo Valdivia Chavez
November 26, 2025
plastic pollution
Environment

Biodegradable Plastics: Help or Hype?

The global annual production of plastics rose to 400 million metric tons in 2022 and is projected to double by 2050. Many items...

byThe Revelator
November 21, 2025
Plastic pollution coral reefs
Biodiversity

Protecting Coral Reefs From Plastic Pollution: The IUCN Congress as a Catalyst for Action and Collaboration

This week, the International Union for the Conservation of Nature (IUCN) sees its World Conservation Congress kick off in Abu...

byJanne van Eerten - Sr. Global Public Affairs Manager at The Ocean Cleanupand1 others
October 8, 2025
global plastics treaty
Circular Economy

No Resolution for the World’s $1.5 Trillion Plastic Problem

Standing along the shores of a beach in Vung Tau, Vietnam, a man finishes his plastic bottle of juice, and...

bySarah Perras
August 16, 2025
ESG news regarding plastic pollution crisis, Italy fines Shein 1 million euros, Trump threatens harsher tariffs on India for Russian oil purchases, and South Africa announces strict emissions regulation
Business

Plastic Pollution Crisis Under Scrutiny in Geneva

Today’s ESG Updates UNEP Plastic Pollution Talks Open in Geneva: 179 countries begin crucial negotiations to finalize global agreement to...

bySarah Perras
August 5, 2025
Shein's carbon emissions skyrocket
Editors' Picks

Shein’s Carbon Emissions Skyrocket in 2024: What’s Behind the Surge?

Despite climate-friendly claims, fast fashion giant Shein is once again in the spotlight for a drastic increase in carbon emissions...

bySarah Perras
June 18, 2025
Texas Grants BlackRock Access to State Funds After ESG Retreat
Business

Texas Grants BlackRock Access to State Funds After ESG Retreat

Today’s ESG Updates Oil-Rich Texas Rewards BlackRock for ESG Pullback: Asset manager exits key climate initiatives and regains access to...

byLena McDonough
June 5, 2025
Next Post
Biomimicry

How Biomimicry Can Solve the Environmental Crisis

Recent News

ESG News regarding Microsoft’s wind power deal with Iberdrola in Spain, OECD and EPO findings on the quantum sector’s maturation, SBTi’s pilot of a net-zero standard for power companies, and the European Commission’s proposed expansion of the Carbon Border Adjustment Mechanism.

Microsoft Signs 150 MW Wind Power Agreements in Spain With Iberdrola 

December 17, 2025
Australia Social Media Age Ban

What Australia’s Social Media Age Ban Really Means

December 17, 2025
women and extreme heat

Women and Extreme Heat: Simple Adaptations Make a Big Difference

December 17, 2025
  • ESG News
  • Sustainable Finance
  • Business

© 2025 Impakter.com owned by Klimado GmbH

No Result
View All Result
  • Environment
    • Biodiversity
    • Climate Change
    • Circular Economy
    • Energy
  • FINANCE
    • ESG News
    • Sustainable Finance
    • Business
  • TECH
    • Start-up
    • AI & Machine Learning
    • Green Tech
  • Industry News
    • Entertainment
    • Food and Agriculture
    • Health
    • Politics & Foreign Affairs
    • Philanthropy
    • Science
    • Sport
  • Editorial Series
    • SDGs Series
    • Shape Your Future
    • Sustainable Cities
      • Copenhagen
      • San Francisco
      • Seattle
      • Sydney
  • About us
    • Company
    • Team
    • Global Leaders
    • Partners
    • Write for Impakter
    • Contact Us
    • Privacy Policy

© 2025 Impakter.com owned by Klimado GmbH