The Visionary of Habit-Forming Technology
Do you ever wonder why you are completely absorbed in certain applications and not others? Now, more than ever, technology has become a permanent partner in our lives allowing us to live, work, and play more efficiently. What exactly is
The Secret to Driving Customer Engagement
BOOK REVIEW HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS by Nir Eyal 256 pages, Penguin (2014) Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Engagingly written, this book is a brilliant application of behavioral psychology to business situations. As the Internet has
Passions, Interests and socialmedia
Why We Share, Like and Follow on Social Media I have yet to find someone who really likes Facebook but just about everyone I know, despite the complaints, returns to it, day after day - or at least three times a
Bauwow, the App – The Founders interview
Why build apps for humans only? Dogs have a social life, dogs like to be around dogs and dogs have a right to be happy! That’s how Bauwow was born a year ago, the brainchild of two dog lovers, Peter
Why Instagram Is Fast Becoming King of the Social Media
Instagram, started in October 2010 as a simple iPhone app to edit and share photos, had acquired by September 2013 some 150 million users and was said to be the fastest growing social platform in the world, with a 23%