Like Father like Son: Forming Sports Fans
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The heart is beating more than it normally should. It is late in the game and the scoreline is even. The pressure is on. And you are not even on the field. Fans across the world have poured their being into
The Potential of Youth: Germany’s Sustainable Success
Titles, triumphs and tears. The German national team stands for major success and huge emotions, for sporting excellence and excellent integration. And for millions of fans, it stands for unforgettable moments. On 13 July 2014, Germany defeated Argentina 1-0 at Rio
How Business Analytics is Disrupting the Sports Industry
There are two types of analytics within the sports industry. The first one – sports analytics – was created in the 1970’s by Bill James who was first to use statistics in baseball. Michael Lewis then popularized it thanks to
