Impakter
  • News
    • Culture
      • Art
      • Cinema
      • Entertainment
      • Literature
      • Music
      • Photography
    • Style
      • Architecture
      • Design
      • Fashion
      • Foodscape
      • Lifestyle
    • Society
      • Business
      • Foreign Affairs & Politics
      • Health
      • Tech
      • Science
      • Start-up
    • Impact
      • Eco Life
      • Circular Economy
      • COP26
      • CityLife
        • Copenhagen
        • San Francisco
        • Seattle
        • Sydney
      • Sustainability Series
        • SDGs Series
        • Shape Your Future
        • 2030: Dream or Reality
      • Philanthropy
        • United Nations
        • NGO & Charities
        • Essays
  • Environment
  • Sustainability Index
  • Partners
  • About
    • Team
      • Global Leaders
      • Contributors
      • Write for Impakter
        • Republishing Content
        • Permissions and Copyright
        • Privacy Policy
    • Contact
No Result
View All Result
  • News
    • Culture
      • Art
      • Cinema
      • Entertainment
      • Literature
      • Music
      • Photography
    • Style
      • Architecture
      • Design
      • Fashion
      • Foodscape
      • Lifestyle
    • Society
      • Business
      • Foreign Affairs & Politics
      • Health
      • Tech
      • Science
      • Start-up
    • Impact
      • Eco Life
      • Circular Economy
      • COP26
      • CityLife
        • Copenhagen
        • San Francisco
        • Seattle
        • Sydney
      • Sustainability Series
        • SDGs Series
        • Shape Your Future
        • 2030: Dream or Reality
      • Philanthropy
        • United Nations
        • NGO & Charities
        • Essays
  • Environment
  • Sustainability Index
  • Partners
  • About
    • Team
      • Global Leaders
      • Contributors
      • Write for Impakter
        • Republishing Content
        • Permissions and Copyright
        • Privacy Policy
    • Contact
No Result
View All Result
Impakter
No Result
View All Result
Home Environment

How Sustainable is Green Beauty?

byNaume Guveya - Writer
November 30, 2018
in Environment, Health, Lifestyle, SDG Series, Society, Style
Share on FacebookShare on Twitter

There has been a recent shift in consumer perspectives and consumers are now favoring organic products over anything that is processed. People are now more conscious of what they are exposing their bodies to and cosmetics are no exception. In a recent report, the NPD Group showed that nearly half of the women in the United States are actively looking for natural and green skin care products.

The green beauty movement encompasses a lot of principles but it is ultimately about products that are not harmful to health and the planet. The shift to green beauty is a result of the adverse effects that most ingredients in the normal ‘non-green’ cosmetics have. The US National Institute of Occupational Safety and Health has indicated that almost 900 of the ingredients used in cosmetics are toxic. As the cases of health problems linked to these toxins increase, it is unsurprising that consumers are gravitating towards cleaner beauty.

Look radiant with this new treatment called Ultherapy, which is a medical spa procedure that will blown your mind, check out the Ultherapy Las Vegas cost and take care of yourself with this beauty treatment.

The drive behind the popularity of green beauty

In the Photo: Selection of beauty products  Photo Credit: Element5 Digital

Green beauty is trending because of its long-term health benefits and environmental friendliness, but there have been concerns over green-washing and the misuse of green beauty by brands only looking for market expansion. As a result, some people are viewing green beauty as an overrated and unsustainable fad.  On one end, green beauty has become a symbol of health and environmental responsibility in the cosmetic industry, on the other, there is no regulation of the industry and there is no specific definition of what green beauty is. There is a lack of transparency and a lot of misinformation, so much so that some companies have cashed in on the high prices of their ‘green products’ which are not truly green.

The green beauty industry is forecast to grow to $22 billion by 2024 but as consumers become more knowledgeable about some cosmetic companies that are not delivering on the green promise, this figure may prove difficult to meet. The cosmetics industry has been self-regulated for over a century, however companies must now create robust systems for making products that adhere to strict ecological and health standards. A fundamental element behind green beauty is promoting sustainability, and despite the grey areas, and some bad rep that is stemming from ambiguous standards, it is still possible to make green beauty sustainable.

What does it mean to be truly sustainable?

In the Photo: Illustration of strong team ethic  Photo Credit: rawpixel

Some companies have environmentally friendly formulations and excellent production and packaging practices, but sustainability is not just about consumers liking the product or using organic ingredients, and it goes beyond marketing and profitability. Sustainability is about going back to the core of the business and ensuring that being sustainable extends to company culture, goals and connections.

Sustainability has to exist within the company structure and there should be synergy between personal and corporate values. Every company member has to know that they are accountable to the consumers who buy green beauty products in good faith. Consumers believe that their green beauty products are safe and good for the environment and each company should ensure that it delivers on this expectation. Indoctrinating sustainability in an organization will create an awareness of the ethical duty to protect the consumers and the environment, and if successful, we may see a decrease in the number of overpriced yet fake green beauty products. Some companies are taking time to educate their teams on the importance of sustainability and how it can form the basis for achieving profitability without sacrificing quality.

Consideration must be given to all company connections if green beauty is to be sustainable. There is no point in promoting green beauty as sustainable if all the links that bring the product together are not speaking the language of sustainability. Partners and promoters need to have sustainable practices that are not wholly focused on just the products. Suppliers are also an important connection that needs addressing. Some companies are mainly concerned with the safety profile of ingredients and not the source, but it is essential to have suppliers who ensure that ingredients are sustainable and ‘truly green’. Other important functions that determine sustainability include those responsible for distribution, waste reduction and packaging using biodegradable materials.

The sustainability of green beauty depends largely on the sustainability of a company’s long-term objectives. Consumers are becoming more knowledgeable and they are moving away from accepting information without verifying its authenticity. Many consumers are also highly interested in corporate social responsibility, therefore, companies will no longer get away with selling green beauty products that are not backed by green company strategies and objectives. Consumer support will likely be lost if company practices and ethics are not aligned with being green. For green beauty to be sustainable, company objectives have to reflect sustainability.

On the other hand, it can also be tricky choosing which beauty products to stock when you run a beauty business, I have had amazing results selling Swiss skin care products, so if you’d like to see those then you can visit their store and discover the top skincare @ CHOLLEY.com.

Sustainability goes beyond the promotions

In the Photo: Woman wearing makeup nestled in vegetation  Photo Credit: Sarah Comeau

#GreenIsTheNewBlack is a trending social media hashtag that is being used to create an awareness of green living and it has become a common feature of many green beauty promotions. The hashtag campaign is great but more work should go into bettering health and the environment because green beauty is a phenomenon that pertains to more than just green cosmetic products. Green beauty will be sustainable if focus shifts from being solely on the beauty products to encompass all the core activities and systems involved.


EDITORS NOTE: THE OPINIONS EXPRESSED HERE BY IMPAKTER.COM COLUMNISTS ARE THEIR OWN, NOT THOSE OF IMPAKTER.COM  FEATURED PHOTO CREDIT:  Annie Spratt
Tags: BeautyGreenMakeupSustainability
Previous Post

Why Sustainability is Good Business for Fashion Companies

Next Post

G20 Surprise Show: Truce with China, Summit Shaped by Europe

Naume Guveya - Writer

Naume Guveya - Writer

A proud Zimbabwean, Naume Guveya currently lives in Harare. An accountant by profession and a writer by passion, she is a health, wellness, and personal development fanatic who wants to make a difference in the world one good deed at a time. Naume loves good food, great music, and amazing books. Follow her stories at https://fettlehub.com/

Related Posts

Coca Is Not Cocaine: The Truth Behind the Sacred South American Coca Leaf
Agriculture

Coca Is Not Cocaine: The Truth Behind the Sacred South American Coca Leaf

February 3, 2023
How the European Central Bank’s New Climate Policy Could Reduce Both Emissions and Inflation
Climate Change

How the European Central Bank’s New Climate Policy Could Reduce Both Emissions and Inflation

February 3, 2023
eu wind solar
Energy

A New Era in EU Electricity: Wind and Solar Overtake Gas

February 3, 2023
Next Post
G20 Surprise Show: Truce with China, Summit Shaped by Europe

G20 Surprise Show: Truce with China, Summit Shaped by Europe

Recent News

Coca Is Not Cocaine: The Truth Behind the Sacred South American Coca Leaf

Coca Is Not Cocaine: The Truth Behind the Sacred South American Coca Leaf

February 3, 2023
How the European Central Bank’s New Climate Policy Could Reduce Both Emissions and Inflation

How the European Central Bank’s New Climate Policy Could Reduce Both Emissions and Inflation

February 3, 2023
eu wind solar

A New Era in EU Electricity: Wind and Solar Overtake Gas

February 3, 2023
impakter-logo-light

Impakter informs you through the eco news site and empowers your sustainable lifestyle with its eco products marketplace.

Visit here IMPAKTER ECO for your eco products needs.

Registered Office Address

32 Lots Road, London
SW10 0QJ, United Kingdom


IMPAKTER Limited

Company number: 10806931

Impakter is a publication that is identified by the following International Standard Serial Number (ISSN) is the following 2515-9569 (Printed) and 2515-9577 (online – Website).


Office Hours - Monday to Friday

9.30am - 5.00pm CEST


Email

stories [at] impakter.com

About Us

  • Team
  • Contributors
  • Privacy Policy
  • Contact
  • Partners

By Audience

  • Lifestyle
  • Green Finance
  • Culture
  • Society
  • Style
  • Impact

Impakter Platforms

  • Media
  • Index

© 2023 IMPAKTER. All rights reserved.

No Result
View All Result
  • ECO Products Shop – Try now!
  • Culture
  • Style
  • Society
  • Impact
  • Sustainability Index
  • About
    • Partners
    • Team
    • Contact
    • Privacy Policy

© 2023 IMPAKTER. All rights reserved.

Impakter.com uses cookies to enhance your experience when visiting the website and to serve you with advertisements that might interest you. By continuing to use this site, you agree to our use of cookies. Visit our Privacy and Cookie Policy.