Chiara Ferragni is an influencer-turned-entrepreneur with a knack for social advocacy. Fans and journalists have called her a “corporate social responsibility leader,” tying her success to her “human-centric leadership.”
However, some have expressed doubt about the sustainability of her products. The Chiara Ferragni brand is part of sensibilization campaigns for different social causes, but what about environmental sustainability?
Is the Chiara Ferragni Brand Transparent Enough?
Many luxury products focusing on social responsibility have a large section on their website dedicated to transparency. There, the public can find information like the location of their factories and how they treat their workers.
Often, the best way to determine if a brand is sustainable is to ask the brand itself. In the case of the Chiara Ferragni brand, this isn’t possible. There is no official information about the environmental sustainability of its products or the conditions of its workers.
As the fashion sustainability website Goodonyou.eco notes: “This brand provides insufficient relevant information about how it reduces its impact on people, the planet and animals. You have a right to know how the products you buy affect the issues you care about.”
The public has a right to know how their products are made and what impact their purchase has. While Ferragni’s fashion lineup doesn’t have any damning accusations to its name, it could do more to prove its commitment to sustainability.
Chiara Ferragni and the Tod’s Group Sustainability
It’s hard to tell how sustainable the Ferragni collection is, but that’s not all we know about the brand. Ferragni is a member of Tod’s Board of Directors, a brand that is very open about its initiatives.
The Tod’s group sustainability page covers most of what customers would want to know. The website covers all bases, from information about its supply chain to its commitment to circularity and its use of renewable energy.
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Recently, Tod’s joined many other luxury fashion brands and adopted the Aura Blockchain Consortium. The Aura blockchain is part of the Sustainable Markets Initiative Fashion Task Force, where it will help brands communicate transparently with their customers.
In the words of Federico Marchetti, chairman of the Sustainable Markets Initiative:
“[Blockchain technology] will help to build transparency, innovation and a collaborative spirit within the fashion industry and together we will accelerate our path to sustainability.”
Other Initiatives by the Ferragni Brand
What about the Ferragni brand’s commitments outside of environmental sustainability?
Ferragni has kickstarted many social campaigns, from women’s empowerment to LGBT sensibilization. This last one, one of the brand’s most prominent initiatives, is #LoveFiercely.
Partnering with historic LGBT+ rights organization Arcigay Milano, #LoveFiercely uses the brand’s recognition to spotlight three LGBT couples. The initiative comes with the financial help necessary to launch a sensibilization campaign in the city’s schools.
The initiative was launched on Feb. 14, 2022 — Valentine’s Day. Three videos highlight the three couple’s struggles and joys. All are introduced by Ferragni herself, of course.
Another well-known campaign led by Ferragni was a fundraiser held during the first wave of COVID-19. Along with her husband Fedez, the couple donated 100.000 euros and raised over 3 million in donations. The funds went to support the San Raffaele Hospital in Milan, an area heavily hit by the virus.
Besides raising a lot of money for a hospital under stress, Ferragni has been vocal about taking the epidemic seriously. A dedication that must have changed a few minds, given her social media presence and popularity among younger audiences.
Editor’s Note: The opinions expressed here by the authors are their own, not those of Impakter.com — Featured Photo Credit: Vectock.