On a night that saw streaming services favoured, Netflix came out top of the pack. They landed their biggest television award to date with a best drama win for “The Crown.” While “The Queen’s Gambit” took home Best Limited Series. These recognitions see the hit shows tied for most wins overall at 11 awards apiece.
Olivia Coleman took home the statuette for Outstanding Lead Actress in a Drama Series, for her portrayal of the Queen in “The Crown”. While Britain’s Jessica Hobbs claimed victory in the directors’ category for her work on the show.
Netflix tied the all-time record for most Emmys in a single year on Sunday, they totalled 44 wins. A mark previously reached by ViacomCBS Inc’s CBS broadcast network in 1974.
Apple TV+ also entered into the streaming big leagues with “Ted Lasso” winning Best Comedy Series. Show lead Jason Sudeikis took home Best Comedy Actor for his role as an upbeat American coach trying to rally a struggling soccer team in Britain.
Executive producer and co-creator Bill Lawrence made sure to thank the Apple team when accepting the Best Comedy Series award he included “T-Dog,” which he joked was his nickname for Apple CEO Tim Cook.
Apple TV+ also saw awards come home for Britons Hannah Waddingham and Brett Goldstein for their supporting roles in “Ted Lasso.” Sudeikis made sure to recognise his supporting cast on Sunday, he said “This show is about family. This show’s about mentors and teachers and this show’s about teammates. And I wouldn’t be here without those three things in my life.”
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Since it began in 2019, Apple TV+ has released masses of original content. In an attempt to compete with not only streaming leader Netflix but other services such as Disney+ and Amazon Prime. These streaming services parent companies such as Walt Disney and Amazon.com Inc spend billions of dollars to expand their streaming networks and competition is thriving.
Apple has so far not disclosed how many people subscribe to Apple TV+ and admittedly its wealth of original content makes its menu smaller than rival platforms with a library of older TV shows and films. Meanwhile, Netflix is proud to boast around 209 million global subscribers.
Neither Netflix or Apple TV+ had won a Best Comedy or Best Drama series Emmy before.
Most wins at the 2021 #Emmys:
The Crown – 11
The Queen's Gambit — 11
Saturday Night Live — 8
Ted Lasso – 7
The Mandalorian — 7
Love, Death & Robots — 6
RuPaul's Drag Race — 5
Mare Of Easttown — 4 pic.twitter.com/TAzMjbpLAl— Film Updates (@FilmUpdates) September 20, 2021
For many years HBO dominated at the Emmys until Netflix began receiving nominations in 2013 as streaming started to surpass cable subscriptions. The rise of streaming is evident with HBO as they now have their own streaming service, HBO Max. Thanks to this, they finished second behind Netflix on Sunday with a total of 19 wins for shows including “Mare of Easttown” and “Hacks.”
Disney’s streaming service Disney+ won 13 awards for “WandaVision,” “The Mandalorian” and other programmes.
The honors provide streaming services with new bragging rights they can use to promote their offerings in the hard-fought battle for audiences who are ditching traditional TV. Streaming services offer a new way to be entertained, programmes on demand, any time of day or night, not having to experience adverts, and in many cases, you can even skip the intro titles.
Traditional TV just can no longer keep up with what streaming services have to offer. Now they are all on the same playing field and if Sunday’s Emmys are anything to go by, streaming services are storming to victory.
Editor’s Note: The opinions expressed here by Impakter.com columnists are their own, not those of Impakter.com. — In the Featured Photo: Emmy Award. Featured Photo Credit: ITU Pictures.
