Arvida Bytröm is a Swedish-born artist with a passion for photography, music, and modeling. Her photos are ethereal in nature, casting light and vibrant colors on the subjects she chooses to exhibit. Her work is exhibited globally and in curated shows in London, Stockholm, and Denmark. A digital nomad, Arvida works from London, L.A. and Stockholm.

Her clients include Nasty Gal, Monki, Wonderland Magazine, Lula Magazine, Vice, amongst several others.She has modeled for Urban outfitters, Nasty Gal, Top Shop, Monki, i-D, Richard Kern, and Valerie Phillips. Her work has been featured in Nasty Gal, i-D, Dazed and Confused, Nylon Magazine, the British Journal Of Photography, BLINK magazine, and Elle Japan.

Arvida Bytröm: I’ve been taking photos since I was about 14 years old. When I was 16, I started to get commissioned by a magazines. When I was 21 I moved to London and then things kind of popped off even more.

A.B.: Pinky femme with subtle, queer thoughts.

A.B.: It depends on the shoot!

A.B.: I am pretty particular about composition and am trying to loosen myself up a bit about that. There is no one recipe for a good photo. A good photo can look different in a billion ways and is very subjective. It is fun to find a frame of reference to explore what you like in a photo. I usually like it with hints of pastel and not too much clutter.

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 What would you cite as your inspirations behind your work? 

A.B.: I find inspiration on the internet and tumblr, growing up wanting to be a princess and the struggle of feeling trapped in gender expectations.

A.B.: It can be kind of boring! It is kind of like hanging out with people though. If I like the person shooting me it can be cozy and cool. Sometimes there are a lot of photos that need to be taken and then it is more stressful and formal. But, I try not to complain. It is a luxury because I don’t have to go to a day job and sometimes it involves some very lovely people.

A.B.: I made this with Maja Malou Lyse last year.

And this video I made for my amazing friend, Rina.

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To learn more about Arvida Byström’s work, follow her on Facebook, Twitter, Instagram.