BOOK REVIEW HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS by Nir Eyal 256 pages, Penguin (2014) Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014  Engagingly written, this book is a brilliant application of behavioral psychology to business situations. As the Internet has

Recently, we reached out to Tero Isokauppila, Co-founder and President of FourSigmaFoods, the American company founded by Finnish guys. They are on the quest to challenge the ways people think about superfoods and are bringing healthy and easy-to-use products in the hands

Smartzer is a shoppable video technology that allows viewers to click on items in videos to make instant purchases, or to add the items to their personal wish list. The technology is currently focused on online fashion and retail videos.We

Having acquired knowledge about the reasons of how the historical and social aspects of - Italian fashion productions were moved in China-  we are now going to look into what were the main struggles that Italian companies faced during this

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