Shape Your Future with John Elkington

Today’s Shape Your Future series features John Elkington. He is an innovator and one of the pioneers of the global sustainability movement. He is a world authority on corporate responsibility and sustainable development. John Elkington co-founded Environmental Data Services in 1978 and SustainAbility in 1987, his first two major firms. While doing this he also wrote 19 books which turned out to be a huge success.

In the picture: John Elkington. Photo Credit: Wikipedia.


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John Elkington’s latest venture,  Volans is a future-focused business working at the intersection of sustainability, entrepreneurship, and innovation. Volans was created with the aim of reducing the gap between what the sustainability industry was doing and what he thinks needs to be done.

Having served in boards, and advisory boards of over 70 companies and NGOs, it’s a great pleasure to hear from John Elkington how he is shaping his future. Full interview below:

Among John Elkington’s most famous books, The Green Consumer Guide (1988)raised awareness on the environmental impact of everyday products and brands;  Cannibals with Forks (1997) introduced Elkington’s ‘Triple Bottom Line’ concept (People, Planet, Profit) which is the base of a sustainable business strategy.

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About the Author /

Born in Rome. Law and Political Science Graduate. I lived and studied in the States and in Italy. Extremely passionate about privacy, social media, internet and security. I'm a Certified Information Privacy Professional. (CIPP/E)

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