From donning vintage gowns to dresses made from recycled water bottles, Emma Watson has always been ahead of her time when it comes to slow, sustainable fashion. Not only has she been integrating sustainability and green outfits into a notoriously wasteful industry, but she is living proof that sustainable fashion can be as luxurious as the next Oscar de la Renta or Versace look.
Emma Watson social media activism
The actress even started an Instagram account during the press tour for “Beauty and the Beast” (2017), a page dedicated to promoting vintage, recycled fashion options that reduce waste, Watson-style.
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What brand does Emma Watson promote?
In 2016, Watson’s sustainable fashion style hit the red carpet at the Met Gala. In collaboration with Eco-Age and Calvin Klein, Watson’s gown was sewn from organic cotton, organic silk, and upcycled water bottles.
Watson has also had a running list of her go-to sustainable brands for years. The luxury designers include Stella McCartney, Catbird, Gabriel Hearst, and Simon Miller. Together, these brands produce red-carpet-ready looks with upcycled plastics and low CO2 emissions as well as water usage.
Watson has also been a vocal supporter of Good On You, a popular resource that rates fashion brands based on their commitment to sustainability and transparency.
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“Fashion helps shape our identities,” Watson told Good On You. “What we wear signifies who we are and what we stand for. I support Good On You because I need to know my clothes do not harm our precious planet or its people.”
Watson continued, “Good On You is my benchmark for sustainable fashion. This means that when I’m given a platform to speak about my choice of outfit, I will have a meaningful story to tell. And it’s powerful.”
Emma Watson sustainable fashion activist
With celebrities like Emma Watson and groups like Good On You, there are so many admirable figures that do the research for sustainable fashion so you don’t have to. In today’s hectic world, where technology and fast fashion trends tend to blindside us, knowing that there are trustworthy idols out there shines a more hopeful light on the future.
Undoubtedly, sustainability will soon be the standard for luxury designers, brands, and styles across the industry.
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Editor’s Note: The opinions expressed here by the authors are their own, not those of Impakter.com — In the Featured Photo: Emma Watson attending a panel for “Beauty and the Beast.” Featured Photo Credit: Flickr.
