The companies building artificial intelligence are not guaranteed to show up in it. New research from BusySeed, a New York marketing agency, found that 12 of 47 leading Utah AI companies, or 25.5%, never appeared in a single AI answer about their own categories.
BusySeed drew the companies from the AI Utah 100, a list of the state’s AI leaders published by AI Utah and Codebase, leaving out very large public companies and universities. On July 31, 2026, it asked ChatGPT, Claude, Gemini and Google AI Overviews 282 questions that a buyer in each company’s category might ask.
The engines did not agree. ChatGPT recommended the largest share of the companies, 68.1%. Claude recommended the smallest share, 53.2%. Google AI Overviews came in at 57.4% and Gemini at 55.3%.
Location made a clear difference. When the question asked about companies “in Utah,” the companies appeared 44.7% of the time, compared with 29.6% for the same kind of question without a location. That suggests regional signals, such as local news coverage and a clear statement of where a company is based, help AI assistants find the right companies.
“Being great at what you do doesn’t mean AI knows about you,” said Omar Jenblat, BusySeed’s founder and CEO. “Twelve of the 47 Utah AI companies we tested never showed up in a single answer. The engines can only recommend what they’ve read about, so you have to give them something to read.”
For regional technology hubs, the finding points to a practical gap. A strong local ecosystem does not automatically translate into visibility in the tools buyers now use to find vendors.
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The full study is available at BusySeed.
Editor’s Note: The opinions expressed here by Impakter.com columnists are their own, not those of Impakter.com — Cover Photo Credit: Matheus Bertelli.
