Ideas have the power to transform entire cities. A change in culture, a set of characteristics that create strong emotions, is necessary for social impact. Emotional connection is what drives attitude change. With this in mind, it is crucial to

Heraclitus, a Greek philosopher who lived circa 535 to 475 BCE, is credited with the statement, “No man ever steps in the same river twice.” In other words, change is constant. It is a shrewd observation that perhaps has never

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