Do you ever wonder why you are completely absorbed in certain applications and not others? Now, more than ever, technology has become a permanent partner in our lives allowing us to live, work, and play more efficiently. What exactly is

 BOOK REVIEW HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS by Nir Eyal 256 pages, Penguin (2014) Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014  Engagingly written, this book is a brilliant application of behavioral psychology to business situations. As the Internet has

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