Often the topic of sustainable clothing is limited to outerwear, leaving out the clothes we wear around our house and to sleep. But they can be eco-friendly too! We spend nearly half our day in pajamas, why shouldn’t we hold them to the same standard of eco-consciousness as daywear?
Nêge Paris, a French brand, is doing exactly that — combining pajamas and daywear into one product that upholds the greatest level of sustainability and environmental respect. To learn more about their brand, I recently spoke to Nêge Paris co-founders, Aliénor Schillio and Anne-Sophie Lange. Here’s what they had to say.
Where did the idea to combine pajamas and daywear come from?
Nêge Paris: We spent all of 2020 dealing with lockdowns, curfews, and working remotely. This meant a lot of time spent at home in our pajamas, during the day and of course at night. We started looking at pajamas as elegant and comfortable.
In France there are only a very few brands dedicated to pajamas—and most of the brands offering pajamas are first lingerie or ready-to-wear brands. So, we decided to develop the first pajama brand for consumers to wear at night and during the day.
How did you come up with the brand’s name?
NP: We wanted a name that would remind people of nice cocooning moments, huddled under blankets. In French, the word “Neige” means snow, we just twisted the way it is written into “Nêge” for more originality. The circumflex accent above the “e” is found in French vocabulary. It reminds us of the roof of a house. And as we are Parisian and since our brand was born in Paris, we decided on “Nêge Paris.”
Who is the Nêge Paris woman?
NP: The Nêge Paris woman wants to feel as elegant and comfortable at home as she does outside of her house. She cares about her daily well-being, by sleeping and acting in their favor. She trusts in ecology, sustainability, and in the phrase “less is more.” She values company transparency and gravitates to brands that are committed to reducing their impact on the environment.
Nêge Paris works directly with consumers to develop products. What is this process like and how has it contributed to the growth of the brand?
NP: Co-development is at the heart of our project. We co-develop each one of our pajamas using Instagram to communicate with our customers. Doing this, we ensure development of pieces that our clients truly need and will want to wear for a long time.
Our customers choose absolutely everything: the shape of the pajamas, the colors, the hand-painted prints, even small details like the size of buttons. We also work with them to develop names for our products and the packaging.
This process provides us with extremely useful insights. A concrete example that propelled our brand forward was when many tall women told us that their pajama pants often weren’t long enough and looked like cropped trousers. Oppositely, shorter women told us their pajama pants usually drag on the floor. Thanks to their feedback, we developed two different lengths of pants so consumers can choose the one that best suits their height.
What is the production process of Nêge Paris products? What makes it truly sustainable?
NP: First, our material is made from 100% Tencel Lyocell and is OEKO-TEX certified. Tencel Lyocell is a fiber produced from wood – mostly eucalyptus – coming from FSC certified forests. The OEKO-TEX certification guarantees that we do not use any substance that could be harmful for the environment or human health while the FSC certification ensures that our products come from responsibly managed forests.
All our pajamas are produced in northern Portugal in ethical and GOTS certified factories. We also visited each one of our partners to ensure they have put in place their own local initiatives towards the environment.
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To reduce our impact on the environment, we go further than the only production of pajamas. We propose reusable packaging, and packaging made of FSC-certified and recycled kraft paper. We offer delivery by bike in Paris, and we provide people with advice on how to take care of their pajamas, repair, and recycle them to make sure they can wear them as long as possible.
What can we expect from Nêge Paris in the future?
NP: We are currently developing our future collections with new pieces like kimonos and sweatshirts. We’re hoping to appeal to new people with these alternatives so if they aren’t used to wearing pajamas, they can still wear our brand.
Our dream is to open Nêge Paris stores outside of France. We’re hopeful to achieve this sooner than expected!
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Shop Nêge Paris and discover their latest collection on eco.impakter.com
Editor’s Note: The opinions expressed here by Impakter.com columnists are their own, not those of Impakter.com — In the Featured Photo: Morning Dress. Featured Photo Credit: Nêge Paris.
