The world of social media marketing, driven by improvements in modern technology, is developing rapidly. New technological advances present new ways for brands and opinion leaders to interact online. Today we can say that the majority of effective marketing strategies have been created thanks to technology, among other things.
Modern tools, from artificial intelligence (AI) to advanced analytics, enable companies and individuals to create more thoughtful and effective campaigns. There are dozens of different tactics and ways to simplify promotion in 2025, but we’ve collected 3 of the best, including the concept of genuine promotion through companies such as Viplikes for rapid growth of engagement. Read on!
AI Tools
Just 5-10 years ago, people would have called someone crazy who would have said that creators would be able to create, publish and optimize content in a matter of seconds, but this has become a reality. Content creators have begun to introduce artificial intelligence into their promotion, but today we can say that this has become a real breakthrough in the field of marketing. Chatbots like ChatGpt (and similar platforms) are now recognized as a real must-have. Companies and influencers use these tools to create content plans, fill their feed, and draw inspiration.
AI has changed a lot, including the way it interacts with subscribers. For example, brands and individuals can now create different response templates that match their tone of voice. Previously, this was only possible through professional copywriters, but now it has become easier and automated.
Of course, AI cannot completely replace specialists, but they are the most powerful assistants who can help solve any task and even provide support in shaping the immediate goals of a company or an opinion leader.
Professional Genuine Boosts
Another option that would not have been realized without the introduction of technology is professional boosts. Their task is to instantly improve account statistics on any platform — creators have the opportunity to get anything from likes to impressions for a small reward. You may have heard about similar services before, but the services provided by real people appeared not so long ago.
Now, unlike fakes and bots, users receive interactions from real people, which allows them to ensure complete security in terms of account retention. Plus, it’s completely confidential — all service user data is encrypted and not transmitted to any other platforms.
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However, care should be taken when using such services. The introduction of such technologies is quite expensive, so it should be understood that the price always corresponds to the quality. The cost of services that is too low should lead to reflections on how high-quality the interactions will be. It is often better to overpay for innovative safe technologies than to rely on high quality for a very low price (or free).
Advanced Analytics
Finally, marketers and entrepreneurs need to track the fruits of their work, and technology is also helping them do this. Analytics is part of a large promotion process that also requires due attention and quick response.
In addition to the built-in analytics tools (on social platforms), there are also more professional ones like Google Analytics, Hootsuite and Sprout Social. These tools not only allow you to monitor statistics, but also, through timely in-depth analysis, make changes to the strategy that will potentially improve stats. Resources can detect weaknesses and offer solutions, which is exactly what is needed in the long run.
Regardless of the purposes for which you use technology, remember that these are just assistants that cannot yet fully replace human labor. Marketing also requires your involvement, but using such resources, your path will be much easier and more effective.
Editor’s Note: The opinions expressed here by the authors are their own, not those of Impakter.com — Cover Photo Credit: Pexels.
