Indulgence is sometimes a dirty word. Overspending, over-wasting and over-consuming are typically associated with the term. But for actress and eco-activist Olivia Wilde, indulgence means quite the opposite.
Wilde is known for roles in “Don’t Worry Darling” (2022) and “House” (2004-2012), but her real impact runs deeper than Hollywood.
For six years, Wilde has been the chief brand activist for True Botanicals, a MADE SAFE-certified, biocompatible skincare brand.
“Within the beauty industry, I really wanted to draw attention to deliberating what’s indulgent, luxurious, enjoyable, and sexy about clean beauty,” Wilde said when discussing True Botanicals with Vogue in 2021.
High-end and rich in fatty acids, antioxidants and vitamins, True Botanicals takes the guilt out of self-pampering.
“People tend to equate indulgence with something naughty,” Wilde said. “If it’s environmentally responsible, if it is better for your health, it can’t be indulgent.”
Sustainably sourced, True Botanicals features everything from cleansers to anti-aging serums. Each product is a result of the clinical research conducted at major universities such as Carnie Mellon and Cornell to cultivate the cleanest quality of ingredients that avoid toxins and fillers known to cause breakouts and irritation.
“We need to dig deep to reconstruct the cliche surrounding sustainability in beauty and allow people to understand that they can indulge in skin care and feel like they are treating themselves, even if it’s something that’s actually good for the environment,” Wilde continued.
With this philosophy, inspired by True Botanicals’ luxurious line, people can spoil themselves with a clear conscience knowing they are not hurting the Earth with this product.
Wilde, who grew up in an environmentalist household and integrates recycling and reusability into her daily purchases, has been weaving her love for Mother Nature into her professional life long before her relationship with True Botanicals blossomed. Along with close friend and Creative Director Barbara Burchfield, she co-founded Conscious Commerce, an online marketplace based in the US that connects the public with sustainable fashion and lifestyle brands.
Empowering women with sustainable fashion solutions and clean, healthy beauty inspires Wilde’s endeavors, as body positivity is one of the themes behind her eco goals.
Olivia Wilde for True Botanicals 💗 pic.twitter.com/TJGIrYOebm
— Olivia Wilde Updates (@WildeUpdates) September 15, 2022
“We want to celebrate the idea of loving one’s own body and feeling confident because you feel beautiful and the idea that the rituals we practice for ourselves are opportunities to celebrate ourselves,” continued Wilde.
Skincare is a ritual, one that True Botanicals celebrate through skincare quizzes and the Olivia Wilde Regimen. “This is about interacting with ourselves and celebrating ourselves,” Wilde added. “And I find that the True Botanicals products are particularly powerful in that way. It is a ritual to put on a serum, an oil, a body oil that smells incredible.”
With a brand like True Botanicals that de-stresses skin by protecting healthy cells and considers how each vegan, hypoallergenic ingredient will react to sun and water exposure, this ritual of self-indulgence has never been cleaner. Ingredients are wild-harvested and labeled by MADE SAFE, “the most comprehensive safety standard available.”
Products are also PETA-certified and do not use genetically modified organisms, relying instead on plants like Chebula, known as one of nature’s most bioactive antioxidants. When we use beauty care cultivated from natural resources that pamper our skin and keep the Earth safe, we really tell our bodies “I love you,” Olivia Wilde style. And there’s nothing sexier than self-love.
Editor’s Note: The opinions expressed here by the authors are their own, not those of Impakter.com — In the Featured Photo: Olivia Wilde at the Tron: Legacy panel at the 2010 San Diego Comic Con. Featured Photo Credit: Gage Skidmore on Flickr.
