Most companies and marketers aim to drive traffic and connect offline audiences with online resources, but without monitoring the performance, how can that be called a success? That capability is precisely what trackable QR codes offer. Instead of using the digital barcodes to send traffic to web pages without any quantitative analysis, create trackable QR codes to measure and manage engagement. You can monitor and tweak campaigns in real time. Essentially, trackable QR codes provide a turn-key solution for organizations interested in connecting offline activities to online marketing efforts.
Why Are Businesses Using Trackable QR Codes?
Data-Driven Decision-Making
By understanding which campaign materials are most likely to be scanned—for example, flyers, billboards, or product packaging—companies can more efficiently allocate their resources.
Campaign Agility
Because these links are dynamic, brands can opt to switch promotions, product pages, or offers without having to reprint campaigns. This reduces waste and saves brands money, plus it allows for more campaign agility.
Better User Experience
By harnessing trackable QR codes, brands can adjust the message to the medium. For example, when it’s obvious that more customers are responding on mobile devices, companies can adjust their landing pages and mobile campaigns accordingly.
Industry Adoption
Brands in various sectors are learning how to use this tech. For example, a hospital could use trackable QR codes to measure patient interactions with a digital appointment portal, while a retail brand could place codes on packages to track how often users are scanning to enter their loyalty reward program.
How to Use Trackable QR Codes
Creating trackable QR codes is easy with a software solution. Once built, place trackable QR codes in various locations, such as on packaging, event tickets, business cards, etc.
Some of the essential steps are:
- Choose a QR code generator that allows for tracking and analytics.
- Direct the look of your code with customized colors or branded logos.
- Include a link or document for your audience that is optimized for mobile viewing.
- Choose your tracking features, like location, time, and device metrics.
- Test your code performance across platforms before use.
For brands that care about sustainability, there’s another bonus. In addition to helping you report on code analytics, this QR code technology also reduces your need for paper. That’s good news for companies striving to do their part to support the environment. The Guardian reported that turning to digital solutions is just one way to live a greener life, and that includes making an effort to go digital with more of your business processes while embracing easier and more sustainable ways to measure this progress.
Real-life Examples of How You Can Use Trackable QR Codes
Marketing and Advertising
Marketers can view which of their ads acquire the most traction and adjust their campaigns instantly. It’s like having no-risk options trading for real-world billboards. When one print ad in one city does better than another, ad buys can be adjusted.
Events and Tickets
Event planners and promoters can also use trackable QR codes to make sure tickets are valid. They can also see when the most people plan to check in at events and get a feel for the demographics that will be in attendance. This helps improve the quality of life for all event-goers.
Learning & Training
Colleges and universities can slip codes into study guides and watch to see how many students are actually trying to access the materials. That’s almost as easy as peaceful options activism. It’s even more fun to put the numbers from your code-tracking data into real-world practice.
Internal Uses: Moving Beyond Tracking
And while trackable QR codes are an interesting twist on the basics, they’re not the only places your brand can branch out if you’re currently using QR codes. Other technologies to consider that can lead to a more personal relationship from a QR code-enabled brand include:
- QR code scanners that are safe and easy to use for secure access.
- QR codes for events complemented by eco-friendly, paperless engagement.
- QR code real estate marketing (aka instant property pitching and lead capturing).
Each of them takes us back to the same thing. The tracking is fun, but it’s the second part of the equation that makes us feel powerful. We’re getting the convenience, along with the data. It’s a great way to purchase call options on engagement.
Final Thoughts on QR Codes You Can Track
Creating a QR code you can track isn’t just a hidden cherry on top. It’s a solid example of how technology is helping businesses to be more effective and efficient in their efforts to reach out to their customers. By offering both layers, a customer gains access to inspired campaigns, and the brand has the insight to know what works—and what doesn’t.
Editor’s Note: The opinions expressed here by the authors are their own, not those of impakter.com — Cover Photo Credit:www.qrstuff.com
