Made in Italy Challenged: Survival Strategies
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Made in Italy is a brand we all know. Its importance is rooted in Italian History. The fact that Italians live in a country that can honestly lay claim to the largest monumental and artistic heritage in the world means
Chinese Business Etiquette
Having acquired knowledge about the reasons of how the historical and social aspects of - Italian fashion productions were moved in China- we are now going to look into what were the main struggles that Italian companies faced during this
How Did Italian Fashion Fare in China?
Relocation 2004-2014: a Mirage or a Reality? Back in 2004, I was given the unique opportunity of guiding the relocation of the production process of several Italian fashion industries in that distant and complex country. An amazing experience! I shall be