Consumerism is passé, eco must echo in the East
Consumerism - a tradition of the West - finds traction in the East; the landscape is changing through globalization and...
Dr. Anju is a Communications Strategist with a blend of Science & Arts; keeps empathy at the core, embraces evolutionary media and passionately pursues sustainability. Anju has worked in diverse industries; consulted not-for-profits, biotech/healthcare segment across India & US. She believes that sustainable lifestyle is exigent, and marketers have a huge potential to impact communities positively. The communication should be based on Science which must be well-crafted into engaging pieces for mass absorption. Humor comes handy with that! Anju made an initiative “TRYForGood.com” with similar thoughts. She consults and speaks at science and business forums, writes and does cartoons.
Consumerism - a tradition of the West - finds traction in the East; the landscape is changing through globalization and...
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