Maria Westerbos is a Dutch expert on mass communication using both traditional and new media. In 2011, after a career of 25 years in the world of television, she founded the Plastic Soup Foundation. She addresses the issue of plastic pollution in such a way that companies, governments and consumers are all goaded into action. One of the most successfull campaigns to date is Beat the Microbead currently being supported by 100 NGOs in 42 countries.