Injecting Sustainability – The Fundamentals of Start-ups and New Brands
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Start-ups have long been the lifeblood of trade, and this has never been truer than it is today. From the small tech start-ups almost 50 years ago that now make up Silicon Valley, to services such as Uber, founded less
From the Converted to Everybody Else: Consumers in the Circular Economy
I recently participated in several European events dedicated to the circular economy including the World Circular Economy Forum in Helsinki earlier this month. At these events I heard many assumptions, judgments, and even praise of contemporary consumers. As population numbers