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Google Provides Advertisers With Carbon Footprint Data

Google’s Newest Initiative Aims to Aid Advertisers in Measuring and Managing the Carbon Emissions of their Advertisements

byElisa Marku
March 11, 2025
in Business, Energy, ESG FINANCE, ESG News, ESG Tool, Sustainable Finance
Google announces a carbon footprint feature for Google advertising reports

Google announces a carbon footprint feature for Google advertising reports

Today’s ESG Updates:

  • Google Provides Advertisers With Carbon Footprint Data: The new carbon footprint initiative will enable advertisers with measuring carbon emissions.
  • Britain’s £1.8 Billion Investment In Home Energy Efficiency: Up to 170,000 low income homes could benefit with lower energy prices as well as decreased emissions.
  • Who Is Following The WHO’s Dirty Air Guidelines?: Only seven countries meet the World Health Organisation’s air guidelines.
  • CTP Secures €1B In Green Bonds: Europe’s largest listed developer secures dual-tranche investment.

Google launches Carbon Footprint Reporting for Google Advertising reports

Google recently announced the launch of its new Carbon Footprint initiative for Google Advertising reports. The main aim of this initiative is to help advertisers gauge the impact of their advertisements on carbon emissions. Google claims that this is in response to updated sustainability reporting regulations, such as those announced by the EU’s CSRD. The news reports will immediately provide first party data to marketers in order to help track campaign emissions. As marketers try to make more sustainable choices, this is an important development. For companies looking to better engage with sustainable goals and stay up to date with ESG regulations, see ESG solutions. 

***

Further reading: Google to Provide Advertisers with Carbon Footprint Data for Ads


Britain’s £1.8B investment to upgrade home energy efficiency for 170,000 households

As part of Britain’s ‘Warm Homes Plan’, the government will invest £1.8 billion in energy saving upgrades, with a particular emphasis on supporting social housing residents struggling with high energy costs. The upgrades will span across multiple developments such as insulation, double glazing, solar panels, and heat pumps. £1.29 billion of the funds have been allocated to 144 projects across social housing and £500 million in local grants across 73 projects in 270 local authorities. There are hopes that this will curb high energy prices as well as high energy usage among residents. 

Photo Credit: Chris Lawton

***
Further reading:  Britain to Invest £1.8 Billion to Upgrade Home Energy Efficiency for 170,000 Households


Who is following the WHO’s Dirty Air Guidelines?

According to the annual survey by Swiss air quality technology company IQAirSolar, only seven countries met the WHO’s guidelines for tiny toxic particles called PM2.5 last year. Australia, New Zealand, Estonia and Iceland as well as a few small island states were those that were in line with WHO’s guidelines. Those that topped the list for unsafe levels of PM2.5 were Chad, Bangladesh, Pakistan, DRC, and India. It is important to note that there are no ‘safe’ levels of PM2.5 for humans and as noted by Frank Hammes, the CEO of IQAir, “air pollution doesn’t kill us immediately- it takes maybe two to three decades before we see the impacts on health, unless it’s very extreme”. 

Photo Credit: Chris LeBoutillier

***

Further Reading: Only seven countries worldwide meet WHO dirty air guidelines, study shows 


€1 Billion in green bonds secured by Europe developing giant CTP

CTP, which is Europe’s leading industrial and logistics property firm, secured a dual-tranche investment of €1 billion in green bonds. Importantly, this investment reduces average debt cost by 4%, thus improving financial efficiency as well as extending debt maturity to 5.3 years, strengthening long-term stability. Importantly, by reducing debt costs and extending maturity, this mammoth investment boosts CTP’s positioning in the competitive market and aids growth at a sustainable rate.

Photo Credit: Victor

***

Further reading: Europe’s Largest Listed Developer CTP Secures €1 Billion in Green Bonds


Editor’s Note: The opinions expressed here by the authors are their own, not those of impakter.com — Cover Photo Credit: Pawel Czerwinski

Tags: energyESGSustainability
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