RATING
Negative
SECTOR
Social Media
Chief Sustainability Officer
N/A
Contact Details:
N/A
Stock Exchange and Ticker
TikTok is not publicly-traded
Website
Contact
T: N/A
E.mail: N/A
Listing
N/A
Awards
N/A
Revenue
$18.3B
Market Capitalisation
TikTok is not publicly-traded
Employees
10,000+
Content source
TikTok Sustainability Report
Evaluation of TikTok
Neither TikTok nor its parent company has a sustainability report. Additionally, it is difficult to obtain any other sources about its sustainability activity from outside sources.
Despite some in-app activities on their websites and initiatives to address global or climate issues, these are not carried out by the company, but rather by its users. Additionally, it is well known that its video streaming results in significant carbon emissions.
The company must take the initiative by adhering to some frameworks and standards that are compliant with the Paris Agreement, and it must carry out its obligations that are meant to run concurrently with the SDGs as soon as possible.
Sustainability Scorecard
TikTok Company Activity
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
TikTok Sustainability Activity - As per company declarations
It does not have any sustainability activity
Certificate & Labels, Standards and Frameworks
- N/A
TikTok in the news: Press Reviews and Social Media
Meet the TikTokers educating Gen Z on sustainable fashion
Since 2020, Kai McPhee has promoted sewing on TikTok. Reverse fashion forecasting is the main topic of Agus Panzoni’s videos. She reverse-engineers predicted innovations to determine how they can actually be realized. Initiated by the platform, #DidYouKnow has received 16.4 billion views to date. With 162,000 TikTok followers, @andreacheong was founded by Andrea Cheong.
Similar to how forecasting platforms do it, her channel features cutting-edge innovations in short, three-minute videos. She has created TikTok videos on a variety of subjects, such as the modularity of clothing and the use of mushrooms in beauty and fashion. She began her channel as a way to promote thoughtful shopping, and she now collaborates with companies like Astley Clark and Beauty Pie. A study estimates that Gen Z has a $150 billion annual spending power in the United States.
Environmental Influencers Using TikTok To Fight Climate Change 2022
The EcoTok account serves as a venue for the collective sharing of creative content from many different TikTokers. Over 116k people now follow EcoTok, and they receive weekly contributions from about five contributors on average. Their main goal is to inform viewers about the effects of climate change through the use of green screens in their content.
Australian environmental influencer Tara Rose uses TikTok to spread her message about the need to save the environment. Rose frequently produces humorous content to liven up discussions about climate change. Numerous TikTokers from various backgrounds can share their original works on EcoTok. The Palau app educates users about the environmental impact of the foods they sell. Videos on bizarre animal names and depressing talking planets can be found on Palau’s page.
Helping to Protect wildlife on TikTok and Beyond | Blog Posts | WWF
Last year, TikTok became a member of the Coalition to End Wildlife Trafficking Online. Content that depicts or encourages wildlife poaching or illegal trade is forbidden by their community guidelines. Their advertising policies strictly prohibit the sale of live animals and the promotion of goods made from threatened, endangered, or endangered species. The global safety team at TikTok is made up of professionals from various fields. 400 or so terms and hashtags related to wildlife trafficking have been blocked.
They redirect searches so that people who attempt to find content that contravenes their policies will see a message in order to promote learning and comprehension. The goal of World Sea Turtle Day is to safeguard sea turtles. Six of the seven species of sea turtles are in danger of going extinct as a result of practices like poaching and commercial fishing. Their goal is for TikTok to have a positive impact on people’s lives both on and off the platform.
Highlights from TikTok Sustainability Report
Achievements
- Raise public concerns through its platform about global issues
Weaknesses and Setbacks
- No sustainability report
- No information about sustainability on their website
- The study, published by the Global Digital Ecological Fund (GDEF) on March 12th, 2019, found that TikTok’s popularity has caused a huge spike in greenhouse gas emissions and its videos emit as much CO2 as an SUV traveling one mile
Targets vs Progress Reported
| Target | Results reported |
|---|---|
| Since neither the parent company nor Tiktok has a sustainability report, this section is left blank. |
