The Brands: How Gucci speeds up on eco-friendliness

The House of Gucci achieved a 44% reduction in overall environmental effects and a 47% reduction in greenhouse gas emissions using 2015 as a baseline, exceeding its 2025 reduction target four years earlier, according to the latest Environmental Profit and Loss (EP&L) figures. The corporation released its first Gucci Equilibrium Impact Report in June 2021, along with its most current findings and its future objectives. Together with Italian social cooperatives and nonprofit groups, it salvaged and recycled about 27 tonnes of leather scraps between 2018 and 2020. According to Gucci’s latest Environmental Profit and Loss (EP&L) figures, the House of Gucci has reduced its overall environmental impacts by 44% and its greenhouse gas emissions by 47% since 2015, exceeding its 2025 reduction objective four years earlier. The first Gucci Equilibrium Impact Report, together with the most current findings and the company’s future objectives, were all published in June 2021. In partnership with Italian nonprofits and social cooperatives, it salvaged and recycled about 27 tonnes of leather waste between 2018 and 2020.

 The Italian fashion brand already possesses the LEED (Leadership in Energy and Environmental Design) accreditation, a mark of outstanding sustainability and a certification for buildings that is widely recognized. In its retail locations, corporate headquarters, and manufacturing facilities, Gucci used 93% green and renewable energy in 2020. By 2022, the firm aims to use only renewable energy for all of its direct activities, including all of its retail locations. Gucci has saved 59,200 tons of CO2 in 2019 and 65,000 tons of CO2 in 2020 by switching from non-renewable energy from from fossil fuels to energy derived from renewable sources. All out-of-production textiles and leathers are recycled or repurposed elsewhere, and all accessories are designated for recycling.

 Gucci has upgraded 67% of its retail locations to LED lighting, and all newly constructed stores are built with this green lighting. To assist decrease energy consumption, the company has also gradually installed Building Management Systems (BMS) in its flagship locations. Building management systems (BMS) provide control of the lighting, ventilation, heating, and cooling systems. 23 Gucci locations now have the BMS system installed.

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The Gucci Circular Lines effort to advance the circular economy has its inaugural collection, Gucci Off The Grid. A cutting-edge cleaning and regeneration process is used to make the sustainable and 100% recycled nylon fiber known as ECONYL®.

The yarn’s environmental scorecard is also impressive: 57.100 metric tons of CO2 emissions are avoided during manufacture when compared to conventional production techniques. The material was also selected by Gucci for their sustainable line. This seeks to encourage an ecologically conscious lifestyle and reduce CO2 emissions by focusing on recycled, regenerated, ecological, and sustainable materials.

 The high-end label maintains its identity in terms of design and is made of ECONYL® or another biodegradable substance. Gucci has included a unique function to its app to commemorate the collection’s debut. It serves as a reminder that we must respect the environment and that many decisions should be guided by eco-friendly principles. The high-end label stays loyal to itself in terms of design: the sustainable designer items are decorated with the iconic “GG” jacquard, despite the fact that the whole product line is composed of either ECONYL® or other recyclable, biodegradable materials.

Gucci Environmental Impact Reduced by 21% Ahead of 2025 Targets – WWD

Between 2015 and 2025, the Italian high-end fashion brand will cut down on its overall environmental effect by 40%. Additionally, it has promised to cut its greenhouse gas emissions by 50% by 2025. Given that its 2019 findings show a 39 percent reduction for the house’s total effects and a 37 percent reduction in GHG emissions alone, Gucci is ahead of schedule and already close to reaching its 2025 objectives. Gucci lowered its total footprint by 21% and its GHG emissions by 18% year over year, relative to growth, as compared to its 2018 EP&L figures (from a 2015 baseline). The outcomes are a result of Gucci’s efforts to push improvements throughout its supply chain, such as increasing the use of recycled raw materials and organic fibers in its collections and incorporating precious metals from responsibly sourced mines into jewelry and hardware, like 100 percent ethical gold. Gucci is motivated by the problems that essentially shape and mold our society’s destiny. The Gucci Equilibrium line’s upcoming iteration is intended to address a diverse audience that stands up for important causes. The corporation accepts responsibility for all GHG emissions resulting from its own activities and the complete supplier chain. Gucci made the move to green energy, and by 2020, all of its factories, offices, warehouses, and retail locations will be powered by 83 percent renewable energy. This is accomplished through reducing GHG emissions and finding natural ways to offset the residual emissions. The Italian design brand has made investments totaling $8.4 million in Kenya, Indonesia, Cambodia, and the Peruvian Amazon. Gucci began with Chime for Change and added Tirado’s Changemakers Agenda program. Through these initiatives, Gucci has contributed over $1.5 million to charitable groups that “seek to assist and promote disadvantaged populations, including the LGBT community” and have provided scholarships.