Designed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann, the Helvetica® typeface is one of the most famous and popular in the world.

Helvetica has found particular success in the world of graphics and design of the seventies, used in logotypes such as BMW, Agfa, Knoll, Ducati, Mattel, the NY Subway, Luftansa…

The inclusion of the font in 1984, in the Macintosh system confirmed its spread also in digital graphics.

Its iconicity and  popularity has also brought accusations of being boring, cold, impersonal, and now too inflated in the field of design.

Like it or not is installated in every computer of the world, also in yours.

Silvia di Paolo

I think you are more perfect than Helvetica

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About the Author /

Silvia di Paolo, Art Director and Designer is founder and editor of Supernature - Visionary Unlimited. Lives and works in Rome, Italy

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